Behind Soon After

What started out as a passion project has turned into something so much more to us. Life threw us some unexpected curveballs – fertility treatments, emergency surgery, cancer diagnoses, and the inevitable challenges of working life – leading us to see our own ‘Soon After’: restoration, renewal, and a new perspective on life, if you will.

100% TENCEL™ BEDDING

Every story has a beginning, and this is ours.

A sustainable future

We became obsessed with creating something meaningful and with what comes next. That’s how we discovered 100% certified TENCEL™: a sustainable, breathable, and unbelievably soft fabric made from wood pulp. Its trademarked closed-loop production process is just as impressive, recycling up to 99.8% of the solvents used. The result? A fabric that’s soft, breathable, hypoallergenic, and built to last.

Soon After was born

After months of meticulous testing and careful consideration, the Soon After range was born: our very own range of TENCEL™ bedding, made to inspire. It’s a small range that packs a punch, perfect for mixing and matching to add some colour to your home, and more importantly, for getting a good night’s sleep.

More than quality bedding

Soon After isn’t just a brand; it’s a community of people who, like us, have faced life's challenges head-on. We're here to celebrate the journey, embrace the unexpected, and inspire others to do the same. So, whether you're starting a new chapter in life, getting hit with life's best surprises, or just looking for a great night's rest, we invite you to join us. Soon After, you'll be glad you did.

Hustle Haven

At Soon After, we’re a team that hustles passionately; we have drive and determination, yet you’ll never hear us brag too loudly. Everyone needs a spot to recharge and get ready for the next day's grind, so our bedding is all about comfort and relaxation. Made with love, sustainable materials, and a keen eye for detail, because you deserve the best.

Family First

While embracing changes in lifestyle and balancing home and work life, family always comes first. Crafted with care and consideration, our products are designed to handle the chaos of family life, ensuring that every member of your household sleeps soundly. From cosy movie marathons to lazy Sunday mornings, Soon After sets the stage for creating those cherished family moments.

Caring Community

We're a tight-knit community of folks who believe in lifting each other up. Whether you’re embarking on a new journey, or navigating a significant life change, we’re here to provide support and encouragement. No matter where you are on your journey, you’ll always have a place to call home. We know that a good night’s rest is essential for tackling life’s challenges with energy and optimism, and Soon After is here to make that happen.

Quality, Sound Sleep

We don’t cut corners when it comes to quality. Our bedding is ethically made from 100% TENCEL™ Lyocell, a sustainable fabric derived from raw material wood. The production process uses a closed-loop system that recycles up to 99.8% of the solvents used, so you can rest easy knowing you're wrapped in something that's not just breathable, soft to touch, and durable, but also kind to the planet.